Failed Campaign - How to fix them
A failed advertising campaign can be a frustrating and disappointing experience, especially when you have put in a lot of effort and resources into it. However, it is important to remember that most advertising campaigns can be saved with a little bit of analysis and tweaking. Here are some steps you can take to fix a failing campaign and turn it into a success:
l Analyse the results
The first step is to thoroughly analyze the results of the campaign. This will help you understand where things went wrong and gather data to work onyour next steps.
l Using a single creative
On banner’s and native and even on pop campaigns advertiser’s cannot wait to have great results using one single creative or landing page, you need to test several different creatives and LPs to know which work’s best on each campaign.
l Low-quality ad creatives
If your ad creatives are not visually appealing or fail to communicate a clear message, then they may not attract the attention of your target audience.
l Poor targeting
If your ads are not targeted to the right audience, then they may not be reaching the people who are most likely to be interested in your product or service.
l Not discussing campaigns with account manager
Account manager’s know the traffic and platform better than anyone, so they are the perfect solution for any question or doubt you may have while working with Bidvance.
l Not sharing results with account manager
Our platform allows you to “fire” all kind of actions into your account so your account manager can follow your results and help you with optimization. You have access to it on your tracking tab on Advertiser menu.
l Inadequate budget
If your budget is too low, then you may not be able to reach a sufficient number of people or run your ads for a long enough period to achieve your desired results.
l Not running the campaign enought time to test it
Test, test, test… Many beginners pause or stop the campaign’s on initial days, or sometimes even within the first few hours, out of fear of losing money. The offer could take a while to start converting, and occasionally it does so even after a week.
Test as much as you can, don’t be scared to fail, and you’ll definitely start increasing your earnings.
It’s important to regularly monitor and optimize your advertising campaigns to identify and adress any issues that may be impacting their effectiveness.
Conclusion
Hope this thread help’s you preventing to do some mistakes. For any question or help you need our support team and your account manager will always be available to help you.
Fell free to reach us: jose@bidvance.com
