How to design a great landing page?
A landing page might not be the same as a website but it doesn’t mean you should skip on the design and planning elements. It might not have tabs and sections or outgoing links but it has a mighty purpose – to bring you conversions.
Although there can be all kinds of landing pages depending on the offer, target audience, type of traffic, and other factors, we want to discuss the two ends of the spectrum.
l Simple design for lead generation/email collection
The simplest offers that usually belong to the surveys and sweeps vertical, often utilize landing pages with straightforward designs. The purpose of such a landing page is to offer a chance to win something in exchange for filling out a survey, spinning a wheel, or just ‘signing up’ by leaving one’s email address and some basic data.
The call to action should be simple and clear, for example, ‘Register for a chance to win ___!’. A visitor needs to know exactly what they need to do to qualify for the prize, and the prize needs to be clearly presented without infringing the campaign guidelines of a network. That last part is especially important as using logos without the brand’s permission can get you in trouble with your ad network.
In short, the simplest form of a landing page should have a clear CTA, a value proposition, and an attention-grabbing part in the form of a survey, scratch card, boxes with hidden content to choose from, and/or a simple sign-up form.
On the other end of the spectrum, we have landing pages in the form of a blog post, article, web page, or a review.
If we take into consideration offers such as crypto, nutra, finance, gambling, or e-commerce, the purpose of the landing page becomes more complex. Your CTA is no longer self-explanatory, and your landing pages need to turn visitors into paying customers. That often takes more convincing.
When someone clicks on that ad, it will be your job to explain on the landing page:
What are you offering?
Is there anything special about your offer?
What is the price?
What are the benefits?
Why should the visitor trust you?
And finally, why the need to make the purchase right now!
How to optimize your landing page for conversions?
- Audit your landing page;
- Identify the problems;
- Implement the solutions.
What landing page optimization tools should you use?
- Affiliate ad trackers;
- Behavior analytics tools;
- SEO tools;
- Page speed optimizationand
- Landing page builder.
Working as a media buyer gives you a lot of control and allows you to make key advertising decisions. You’ll be on your way to having a successful media buying strategy if you avoid the mistakes we identified in this article.
Do you still have questions about how to make the most of our traffic for your campaigns? We’re always willing to assist. Fell free to contact us, so that we can assist you in finding the best ads for your campaigns.
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