Mistakes to Avoid As a Publisher While Choosing an Ad-Network
To be a successful publisher, it is essential to have a well-defined decision-making process. There are various factors to take into account such as website design, web hosting, content selection and ways to increase website traffic.
A key aspect of the role is monetization, which involves converting website traffic into revenue. This requires strategic choices such as selecting a monetization partner, ad network, ad formats and placements while also maintaining a good user experience as revenue generation depends on website visitors.
l Mistake 1 - Choosing an ad network only by revenue
You may come across offers from publisher managers representing different ad networks, promising to pay you more than what you are currently earning. While it may seem like a good opportunity, keep in mind that if you compromise user experience by displaying intrusive ads, it will ultimately lead to a decrease in traffic and revenue.
To avoid this, consider working with a reputable network like Bidvance, which prioritizes both monetization and user experience.
l Mistake 2 - choosing an unknown ad network
Less well-known ad networks may use aggressive tactics to attract you as a client and make grandiose promises. Additionally, these networks may have a lack of transparency, which can make it challenging for publishers to track how their ads are being served and their earnings.
To ensure a good partnership with an ad network, consider taking the following steps:
- Request to see examples of websites that the ad network currently works with. If they have experience working with well-established websites, it can indicate they have the ability to handle high traffic and pay well and on time.
- Look for networks that have experience working with similar websites to yours, as this can help you monetize your traffic and generate higher, stable revenue from the start.
- Research feedback from forums and social media communities. Don’t rely on just one review or opinion, as some may be biased or paid.
l Mistake 3 - Choosing single format ad network
It’s not advisable to rely solely on one ad format for monetization. Utilizing multiple ad formats is essential for effective monetization.
Working with one ad network that offers a variety of formats can save you time and effort, and increase your revenue.
An ad network that provides multiple formats is more likely to optimize them for the best balance between revenue and user experience.
As a publisher, it may be more convenient to work with a single ad network that offers all the ad formats you need, rather than managing multiple smaller ones.
Our tips for you as publisher:
As a publisher, it’s important to create valuable and engaging content that aligns with your target audience’s interests and needs.
Utilize SEO techniques to improve your website’s visibility and search rankings, and build a strong social media presence to actively engage with your audience. Use analytics tools to track your performance and gain insights into your audience’s behavior. Foster relationships with influencers and other industry leaders to expand your reach and credibility.
Experiment with different formats and mediums, such as video and podcasts, to appeal to different segments of your audience. Diversify your revenue streams through advertising, affiliate marketing, and sponsored content. Stay informed about industry trends and updates to platforms and technologies you use. Iterate and test different strategies, and be open to trying new things.
Be consistent and dependable, publishing new content regularly to keep your audience engaged.
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