Bidvance

Tracking Tokens

Bidvance tracking tokens parameters.

Tracking specific targeting is a key factor for improving your performance campaigns. With Bidvance technology you can track details from the sources, specific placement on the website, connection, isp and devices.

[tracking]

With tracking you can track the ID of the click/impression.

[campaignid]

With campaignid you can track the performance by campaign and create powerful reports to guide your campaign optimizations.

[domainid] 

With domainid you can track the performance of each website. You can blacklist the website who have a bad performance or create a whitelist campaign for the best websites. It’s also common to create a campaing for a specific domainid when the volume of traffic is relevant.

[spaceid]

With spaceid you can identify the best specific placement inside a website. The placements have a huge impact in the performance.

[country]

With country parameter you can discover with campaigns are performing better. It’s specialy useful whe you launch a global ou continental campaigns.

[timestamp]

With timestamp parameter you can understand when are your costumer buying and if you can target specific hours our days.

[adid]

With adid you compare the performance of each ad. Analysing the performance by id with one of the most important factor tor get a better performance.

[bansize]

With ban size you can udertand with ad size are performing better and focus or split the best adsizes.

[admethod]

With admethod you gonna be able evaluate the best admethod of a specific campaign.

Media Buy Tip: 

Tracking the maximum parameters is important for you performance. Anyway depending how you use it the most important is to keep it pratical and with a relevant amount of traffic. Even you don’t have time or get lazy never forget to track at least the spacid and adid.

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